Brainfreeze Polar Plunge

A pool party for state-shifters @ the lake
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Minimalist layered water droplet icon in light blueSimplified stylized icon of a bathtub with nested, rounded layers in light blue

SATURDAY NOV 4TH
10AM
WOODBINE BEACH
COLD + COMMUNITY

#BRAINFREEZE

With our friends at Jack.org and Surf the Greats, we’re gathering Saturday, November 4th to put on the biggest pool party for state-shifters this city has ever seen.

We are all gathering to demonstrate and celebrate our commitment to ourselves and each other through the transformative power of being cold with community.

By participating and fundraising in this collective feat, we are also ensuring the support spreads beyond the waters to those in need. All proceeds raised go towards Jack.org's mental health resources from coast to coast.

The Party

Your Hosts

Back view of a person outdoors raising their arms while wearing a dark long-sleeve shirt with the word ‘transformation’ printed across the shoulders.
Othership

othership

Othership believes that learning to regulate yourself and your emotions in a world that can’t be regulated can and should be a memorable voyage – maybe even an adventure.

Othership is building the future of emotional wellness by offering Journeyers an immersive and social sauna + ice bath experience.

Three young adults stand shoulder to shoulder in matching T-shirts that read ‘This is what a mental health advocate looks like,’ posed against a dark brick wall.
Jack.org

jack.org

Jack.org is a leading mental health charity that works alongside youth to build communities and systems that support their mental health. Its vision is to build a world where young people can thrive in mental wellness, and where distress becomes a thing of the past.

Bright, eclectic retail space with racks of clothing, a central table displaying hats and shoes, and surfboards suspended from the ceiling.
surf the greats

surf the greats

Surf the Greats aspires to establish and foster community through the adventure of surfing the Great Lakes and beyond. aiming to unite Canadian surfers from coast to coast and every lake and river in between. Surg the greats, educates, explores, and shares through the medium of surf, while reconnecting with the magnificence of this great country of ours.

Supporting Partners

Hundreds of people practicing yoga on mats in a stadium field during a City Shred fitness event, with a tent reading "SHRED LIMITED BELIEFS" in the foreground.

CITY SHRED is Canada's largest fitness and wellness community dedicated to delivering EPIC events and experiences to Life Athletes. CITY SHRED challenges you to push past your personal limits and work as a team to SHRED Limited Beliefs and become the best version of yourself. Life Athletes promise to give their personal 100 and cheer themselves and others on. READY. SET. SHRED.

Exterior view of a Lululemon store with a red and white logo on a modern wood and marble facade.

At lululemon, we believe everyone has the right to be well, and we know the path to wellbeing is possible when tools, support, and resources are accessible to all.
Through the lululemon Centre for Social Impact, we leverage our expertise, resources, and communities to invest in and advocate for the wellbeing of those more impacted by systemic inequity, guided by our goal of positively impacting 10 million people by 2025.

A group of people immersed in a rectangular ice hole on a frozen lake during sunset, with snow-covered surroundings and warm hats on.

Stay unbounded is an Experience Lifestyle Brand.
We accelerate wellness and personal growth through primal therapy education, certifications, courses, classes, workshops, retreats, and global wellness events. Cold therapy, heat therapy, breathwork, rewilding, adventure, human connection.

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