Research compiled by Othership | Last updated: June 2026
Health and wellness is a massively-expanding market across a variety of industries and locations throughout the world. The introduction of wellness-tracking technology such as apps and AI assistants has contributed to the huge growth of various wellness submarkets, such as the spa industry, wearable fitness devices, and even GLP-1 and weight loss drug use.
The guide below examines data regarding trends in the wellness industry during 2026, including market size, spending by category, and consumer trends. All data was compiled in June 2026 from publicly-available wellness and market sources.
Wellness Market Size
The wellness market has been experiencing consistent growth across all major segments from 2024 to 2026. Popular and lucrative segments include personal care and beauty, nutrition, mental wellness, and workplace wellness. Year-over-year growth shows rapid fluctuations, but the market is expanding across various regions worldwide.
References
1Table 1:
- Statista. (2025, November 28). Market size of the global wellness industry in 2024, by segment. https://www.statista.com/statistics/270720/market-size-of-the-wellness-industry-by-segment/
- GLOBAL WELLNESS INSTITUTE. (2025, November 19). The Global Wellness Economy Hits a Record $6.8 Trillion and Is Forecast to Reach $9.8 Trillion by 2029. PR Newswire. https://www.prnewswire.com/news-releases/the-global-wellness-economy-hits-a-record-6-8-trillion-and-is-forecast-to-reach-9-8-trillion-by-2029--302615214.html
- Global Wellness Institute. (2026, January 27). 2025 Global Wellness Economy Monitor - Global Wellness Institute. https://globalwellnessinstitute.org/industry-research/2025-global-wellness-economy-monitor/
- Global Wellness Institute. (2025, December 1). The global wellness economy hits a record $6.8 trillion and is forecast to reach $9.8 trillion by 2029 - Global Wellness Institute. https://globalwellnessinstitute.org/press-room/press-releases/the-global-wellness-economy-hits-a-record-6-8-trillion-and-is-forecast-to-reach-9-8-trillion-by-2029/
- Global Wellness Institute. (2025, November 19). Statistics & Facts - Global Wellness Institute. https://globalwellnessinstitute.org/press-room/statistics-and-facts/
2Table 2:
- Global Wellness Institute. (2026, January 27). 2024 Global Wellness Economy Monitor - Global Wellness Institute. https://globalwellnessinstitute.org/industry-research/2024-global-wellness-economy-monitor/
- Global Wellness Institute. (2026, February 4). Global Wellness Economy: Country Rankings (2019-2024 data) - Global Wellness Institute. https://globalwellnessinstitute.org/industry-research/2026-the-global-wellness-economy-country-rankings/
- Global Wellness Institute. (2025, November 19). Statistics & Facts - Global Wellness Institute. https://globalwellnessinstitute.org/press-room/statistics-and-facts/
3Table 3:
- Global Wellness Institute. (2026, January 27). 2025 Global Wellness Economy Monitor - Global Wellness Institute. https://globalwellnessinstitute.org/industry-research/2025-global-wellness-economy-monitor/
- Global Wellness Institute. (2026, February 4). Global Wellness Economy: Country Rankings (2019-2024 data) - Global Wellness Institute. https://globalwellnessinstitute.org/industry-research/2026-the-global-wellness-economy-country-rankings/
- Global Wellness Institute. (2025, October 20). The global wellness economy reaches a record $5.6 Trillion—And it’s forecast to hit $8.5 trillion by 2027 -. https://globalwellnessinstitute.org/press-room/press-releases/globalwellnesseconomymonitor2023/
- Global Wellness Institute. (2026, January 27). 2024 Global Wellness Economy Monitor - Global Wellness Institute. https://globalwellnessinstitute.org/industry-research/2024-global-wellness-economy-monitor/
4Table 4:
- Global Wellness Institute. (2026, January 27). 2025 Global Wellness Economy Monitor - Global Wellness Institute. https://globalwellnessinstitute.org/industry-research/2025-global-wellness-economy-monitor/
- Euromonitor International. (n.d.). The world market for beauty and personal care. Euromonitor. https://www.euromonitor.com/the-world-market-for-beauty-and-personal-care/report
- MarketsandMarkets. (2024, November 26). Dietary Supplements Market Report 2024-2029 [471 Pages & 326 Tables]. MarketsandMarkets. https://www.marketsandmarkets.com/Market-Reports/dietary-supplements-market-973.html
- Dietary Supplements Market (2026 - 2033). (n.d.). Grand View Research. https://www.grandviewresearch.com/industry-analysis/dietary-supplements-market-report
- Test. (2025, November 25). 2025 Global Fitness Industry Report Shows record growth and what’s next for the market. Health & Fitness Association. https://www.healthandfitness.org/2025-global-fitness-industry-report-shows-record-growth-and-whats-next-for-the-market/
- Publishing, B. (2026, January 14). Global Sleep Aids Markets Size, Share and Growth Study 2030. BCC Research LLC. https://www.bccresearch.com/market-research/healthcare/sleep-aids-techs-markets-report.html
5Table 5:
- Global Wellness Institute. (2026, January 27). 2025 Global Wellness Economy Monitor - Global Wellness Institute. https://globalwellnessinstitute.org/industry-research/2025-global-wellness-economy-monitor/
- Global Wellness Institute. (2025, July 1). Wellness real estate market reached $584 billion in 2024 and is forecast to double to $1.1 trillion by 2029 -. https://globalwellnessinstitute.org/press-room/press-releases/build-well-to-live-well-2025/
- Global Wellness Institute. (2026, April 2). US wellness economy surges to $2.1 trillion, cementing global leadership -. https://globalwellnessinstitute.org/press-room/press-releases/us-wellness-economy-surges-to-2-1-trillion-cementing-global-leadership/
6Table 6:
- The $2 trillion global wellness market gets a millennial and Gen Z glow-up. (2025, May 29). McKinsey & Company. https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/future-of-wellness-trends
- US Census Bureau. (2026, June 21). Census.gov | U.S. Census Bureau homepage. Census.gov. https://www.census.gov/
- Mikhail, A. (2025, January 31). Forget millennials: Baby boomers may soon be the biggest players in the self-care economy | Fortune. Fortune. https://fortune.com/well/article/baby-boomers-self-care-economy/
7Table 7:
- Kffrainl. (2025, November 14). Poll: 1 in 8 adults say they are currently taking a GLP-1 drug for weight loss, diabetes or another condition, even as half say the drugs are difficult to afford. KFF. https://www.kff.org/public-opinion/poll-1-in-8-adults-say-they-are-currently-taking-a-glp-1-drug-for-weight-loss-diabetes-or-another-condition-even-as-half-say-the-drugs-are-difficult-to-afford/
- Bozick, R., Donofry, S., & Rancaño, K. (2025, August 8). New weight loss drugs: GLP-1 agonist use and side effects in the United States. RAND. https://www.rand.org/pubs/research_reports/RRA4153-1.html
- Gaudiaut, T. (2026, March 3). 1 in 8 Americans Now Use GLP-1 Drugs for Weight Loss. Statista Daily Data. https://www.statista.com/chart/35919/key-figures-usage-and-opinion-glp-1-medication-weight-loss-drugs-in-the-united-states/
- Kumar, N. (2026, April 6). Smartwatch Statistics (2026): Global Users & Market Share. DemandSage. https://www.demandsage.com/smartwatch-statistics/
- Global Wellness Institute. (2026, April 30). Sleep Initiative trends for 2026. https://globalwellnessinstitute.org/global-wellness-institute-blog/2026/03/30/sleep-initiative-trends-for-2026/
- Ltd, R. a. M. (n.d.). Longevity Clinic Market Report 2026 - Research and markets. Research and Markets Ltd 2026. https://www.researchandmarkets.com/reports/6225936/longevity-clinic-market-report
8Table 8:
- The $2 trillion global wellness market gets a millennial and Gen Z glow-up. (2025, May 29). McKinsey & Company. https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/future-of-wellness-trends
- Bourne, J. (2025, March 5). Millennials lead in wearable tech as Gen Z adoption grows. EMARKETER. https://www.emarketer.com/content/millennials-lead-wearable-tech-gen-z-adoption-grows
- Consult, M. (2026, June 15). Who Is the GLP-1 Consumer? Data on 58,000 U.S. Adults. Morning Consult. https://morningconsult.com/articles/glp-1-consumer-report-who-are-glp1-users
- Numerator. (2025, January 24). Consumers using GLP-1 medications for weight loss skew younger and higher income, Numerator reports. Numerator. https://www.numerator.com/press/consumers-using-glp-1-medications-for-weight-loss-skew-younger-and-higher-income-numerator-reports/
- Anderer, J. (2026, June 21). Tired nation: 6 in 10 Americans now turn to tech for a better night’s sleep. StudyFinds. https://studyfinds.com/tired-nation-american-sleep-trackers-technology/
9Table 9:
- Global Wellness Institute. (2026, January 27). 2025 Global Wellness Economy Monitor - Global Wellness Institute. https://globalwellnessinstitute.org/industry-research/2025-global-wellness-economy-monitor/
- Pangarkar, T. (2026, January 16). Fitness Tracker Statistics by Health, Activities (2026). Market.us News. https://www.news.market.us/fitness-tracker-statistics/
- GLP-1 Agonists Weight Loss Drugs Market (2025 - 2030). (2026). Grand View Research. https://www.grandviewresearch.com/industry-analysis/glp-1-agonists-weight-loss-drugs-market-report?__cf_chl_f_tk=1Z6kA79GtREpK6UpieR55NCkM4N_5.zWnFF0O2n4INw-1782768171-1.0.1.1-9ozCvJnqmC_Qs6v6zL.siXnLer1lGis6TpA5b_v4PZU
- I-Mak. (n.d.). The Heavy price of GLP-1 drugs: How financialization drives pharmaceutical patent abuse and health inequities for GLP-1 therapies. https://www.i-mak.org/glp-1/
- Rawal, J., & Tayade, M. (2025). Sleep Tech Devices Market - by product, by application, by distribution channel - Global forecast, 2025 - 2034. In Global Market Insights Inc. https://www.gminsights.com/industry-analysis/sleep-tech-devices-market
- Sleep Tech Devices Market Size, Share & Growth Forecast 2035. (2025, September 10). Research Nester. https://www.researchnester.com/reports/sleep-tech-devices-market/4760
10Table 10:
- Kumar, N. (2026, April 6). Smartwatch Statistics (2026): Global Users & Market Share. DemandSage. https://www.demandsage.com/smartwatch-statistics/
- Pangarkar, T. (2026, January 29). Smart Wearables Statistics by Devices, Technology, Usage (2026). Market.us Scoop. https://scoop.market.us/smart-wearables-statistics/
- Wellness Apps Market (2025 - 2030). (2025). Grand View Research. https://www.grandviewresearch.com/industry-analysis/wellness-apps-market-report?__cf_chl_f_tk=UYH6i6tnxl7z3E1r1PNTq2nzQssdGrvwEWKBmXCklTA-1782840467-1.0.1.1-4ZOsGohGUrMEsY7rlyiOiiA5awTDwfqeRWXWcxQjZL0
- Wellness App Revenue and Usage Statistics (2026) - Business of Apps. (2026, June 11). Business of Apps. https://www.businessofapps.com/data/wellness-app-market/
11Table 11:
- Kumar, N. (2026, April 6). Smartwatch Statistics (2026): Global Users & Market Share. DemandSage. https://www.demandsage.com/smartwatch-statistics/
- Pangarkar, T. (2026, January 29). Smart Wearables Statistics by Devices, Technology, Usage (2026). Market.us Scoop. https://scoop.market.us/smart-wearables-statistics/
- Wellness Apps Market (2025 - 2030). (2025). Grand View Research. https://www.grandviewresearch.com/industry-analysis/wellness-apps-market-report?__cf_chl_f_tk=UYH6i6tnxl7z3E1r1PNTq2nzQssdGrvwEWKBmXCklTA-1782840467-1.0.1.1-4ZOsGohGUrMEsY7rlyiOiiA5awTDwfqeRWXWcxQjZL0
12Table 12:
- Analytic, I. (2026, February 13). AI in Fitness and Wellness Market Top Competitors Analysis Report 2026. https://www.insightaceanalytic.com/report/ai-in-fitness-and-wellness-market/2744
- AI Wellness Platform market Outlook 2026-2034. (n.d.). Intel Market Research. https://www.intelmarketresearch.com/ai-wellness-platform-market-47021
- Intelligence, M. (2026, January 29). AI-Powered Mental Health Solutions Market Forecasts to 2031. Mordor Intelligence. https://www.mordorintelligence.com/industry-reports/ai-powered-mental-health-solutions-market
- Rawal, J., & Tayade, M. (2025). Chatbot-Based Mental health Apps market - by platform, by device, by revenue model, by application, by end use - Global forecast, 2025 - 2034. In Global Market Insights Inc. https://www.gminsights.com/industry-analysis/chatbot-based-mental-health-apps-market
- Wangnoo, S., & Tayade, M. (2026). Mental health apps market - by platform type, by revenue model, by application, by end use - Global forecast, 2026 - 2035. In Global Market Insights Inc. https://www.gminsights.com/industry-analysis/mental-health-apps-market
- Global Wellness Institute. (2025, October 20). AI Initiative trends for 2025. https://globalwellnessinstitute.org/global-wellness-institute-blog/2025/04/02/ai-initiative-trends-for-2025/
- AInvest. (2025, December 31). The 2025 wellness tech Revolution: AI-Driven Personal Health Solutions. Ainvest. https://www.ainvest.com/news/2025-wellness-tech-revolution-ai-driven-personal-health-solutions-2601/
13Table 13:
- Corporate Wellness Market (2026 - 2033). (2026). Grand View Research. https://www.grandviewresearch.com/industry-analysis/corporate-wellness-market
- U.S. corporate wellness market size to hit USD 44.24 bN by 2035. (2026, March 30). https://www.precedenceresearch.com/us-corporate-wellness-market
- Gotadki, R. (2026). Corporate Wellness Market Research Report - Forecast till 2035. In Market Research Future. https://www.marketresearchfuture.com/reports/corporate-wellness-market-6963
- MyShortlister, & Bojkovska, V. (2024, December 20). Workplace Wellness Trends Report for 2025. Shortlister. https://www.myshortlister.com/insights/workplace-wellness-trends-report-2025
- Team, S. (2026, April 14). Employee Wellness Statistics 2026: ROI Data. Speakwise. https://speakwiseapp.com/blog/employee-wellness-statistics
- Wellhub. (2025, January 28). WellHub study reveals strong return on investment for corporate wellness programs. https://wellhub.com/en-us/blog/press-releases/study-reveals-strong-return-on-investment-for-corporate-wellness-programs/
- GLOBAL WELLNESS INSTITUTE. (2025, November 19). The Global Wellness Economy Hits a Record $6.8 Trillion and Is Forecast to Reach $9.8 Trillion by 2029. PR Newswire. https://www.prnewswire.com/news-releases/the-global-wellness-economy-hits-a-record-6-8-trillion-and-is-forecast-to-reach-9-8-trillion-by-2029--302615214.html
14Table 14:
- The ROI of corporate wellness programs | Sperity Health. (n.d.). https://www.sperityhealth.com/blog/the-roi-of-corporate-wellness-programs
- Mattke, S., Liu, H., Caloyeras, J., Huang, C., Van Busum, K., Khodyakov, D., Shier, V., Exum, E., & Broderick, M. (2025, June 30). Do workplace wellness programs save employers money? RAND. https://www.rand.org/pubs/research_briefs/RB9744.html
- Effect of a Workplace Wellness Program on Employee Health and Economic Outcomes: A Randomized Clinical Trial. (n.d.). JAMA. https://pubmed.ncbi.nlm.nih.gov/30990549/
- Team, S. (2026, April 14). Employee Wellness Statistics 2026: ROI Data. Speakwise. https://speakwiseapp.com/blog/employee-wellness-statistics
15Table 15:
- Lovett, M. (2026, May 20). 20 Impactful Workplace Wellness Statistics in 2025. Workhuman. https://www.workhuman.com/blog/workplace-wellness-statistics/
- Felman, A. (2026, January 15). 65+ Critical Workplace Wellness Statistics of 2026. SSR. https://www.selectsoftwarereviews.com/blog/employee-wellness-statistics
- Blog, H., & Blog, H. (2026, June 25). Why Employees Don’t Use Their Wellness Benefits (And What Brokers Can Do About It). huskwellness.com. https://huskwellness.com/wellness-benefits-utilization/

